HubSpot
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
98 tools · page 1 of 3
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
No-code automation linking 9,000+ apps through Zaps, Tables, Forms and AI agents.
Best for: Small and mid-sized teams that want to connect SaaS apps without developers, from simple alerts to branching workflows.
Customer data platform that collects event data, enforces tracking plans and syncs warehouse data.
Best for: Product and data teams that want one governed event pipeline feeding analytics, marketing tools and a warehouse.
Customer service suite combining tickets, messaging, voice, help center and resolution-billed AI agents.
Best for: Mid-size and enterprise support teams running email, chat, phone and self-service from one queue who want AI agents billed by resolution.
Email, SMS and WhatsApp marketing platform with a transactional messaging API and sales CRM.
Best for: Small and midsize businesses that want marketing email, transactional messaging and a basic sales CRM from one vendor.
Contact lookup platform for verified emails and direct dials, with intent signals and automated lists.
Best for: Sales and recruiting teams that need verified emails and phone numbers delivered into a CRM, ATS or sales engagement tool.
Visual scenario builder for branching automations with routers, error handlers and AI agents.
Best for: Operations and marketing teams that build multi-branch automations across many apps and need control over how failures are handled.
Heatmaps, session recordings, and on-site surveys.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
B2C CRM for ecommerce email, SMS and push, with predictive customer analytics.
Best for: Ecommerce brands that want email, SMS and support data tied to purchase history in one customer profile.
Go-to-market data workspace combining enrichment, web research, AI agents, and outbound workflows.
Best for: Growth and sales operations teams building custom prospecting, enrichment, scoring, and outbound data workflows.
Visual chat automation for Instagram, Messenger, WhatsApp and TikTok direct messages.
Best for: Creators and consumer brands with heavy comment and DM volume on Instagram or Messenger who want to turn that engagement into leads.
B2B contact database with prospecting, enrichment, email sequences and calling in one workspace.
Best for: Startups and small sales teams that want prospect data, outreach sequences and calling in a single tool.
Visual analytics platform for building dashboards, preparing data and sending metric digests.
Best for: Organizations with dedicated analysts who publish dashboards and metrics for a much larger group of business viewers.
Digital analytics platform for product behavior, experimentation, session replay, and customer journey analysis.
Best for: Product, growth, and data teams that need event-based behavioral analysis tied to experiments, replay, and downstream activation.
Website chat software with routing, ticketing and AI assistance.
Best for: Sales and support teams that primarily need fast human live chat on websites and online stores.
Privacy-focused, self-hostable web analytics.
Best for: Organizations that need full data ownership or strict privacy/compliance guarantees.
Event analytics platform pairing funnels, retention, cohorts, session replay, and heatmaps for digital products.
Best for: Product, growth, and data teams that need self-serve event analytics with session-level context for web and app experiences.
Email marketing automation with branching workflows, site tracking and optional CRM add-ons.
Best for: Small and midsize businesses that run behavior-based email programs and want automation depth more than an included sales CRM.
Warehouse-native customer data platform for event pipelines, profiles, audiences, and activation.
Best for: Data teams that want customer-data collection and activation centered on their existing cloud data warehouse.
Node-based workflow automation with AI agent nodes, code steps and a self-hostable Community Edition.
Best for: Technical operations and marketing ops teams that want code-level control over automations and the option to keep workflow data on their own servers.
Enterprise automation platform for integrations, workflows and data orchestration.
Best for: Enterprise IT and operations teams automating cross-application processes with governance, APIs, data flows, and AI agents.
Product engineering suite combining analytics, replay and feature flags.
Best for: Product and engineering teams that want analytics, experimentation, feature delivery, replay, and data tooling in a developer-oriented stack.
Email prospecting platform for finding, verifying, organizing, and contacting professional email addresses by company.
Best for: Sales, recruiting, PR, and link-outreach teams that need professional email discovery, verification, and lightweight campaign sending.
Applet-based automation service linking apps, smart home devices and AI assistants through triggers.
Best for: Individuals and small teams that want quick automations between consumer apps, social accounts and smart-home devices without building multi-branch business workflows.
Microsoft business intelligence for semantic models, dashboards and reports.
Best for: Organizations using Microsoft data services and needing governed self-service business intelligence.
Website live chat with ticketing, knowledge base, visitor monitoring and optional human agents.
Best for: Small businesses that want website live chat and basic support tools with a free core product.
Agency CRM with client sub-accounts, funnels, two-way messaging and a resellable SaaS Mode.
Best for: Marketing agencies that run funnels, messaging and review campaigns for many local clients and want to resell the platform under their own brand.
Omnichannel help desk with Zia AI, ticket automation, self-service, and analytics.
Best for: Support teams that need multichannel ticketing with automation and Zoho ecosystem connectivity.
Email marketing suite with automation, landing pages and webinars.
Best for: Small businesses, creators, and ecommerce teams that want email automation plus landing pages, webinars, or paid content tools.
Warehouse-connected customer data platform for activation, audiences, journeys and AI agents.
Best for: Data-mature marketing teams that want to activate warehouse data without maintaining a separate traditional CDP database.
Digital experience analytics combining session replay, product analytics and frontend error diagnosis.
Best for: Product and engineering teams that need user-behavior evidence connected to frontend errors and performance data.
Customer support platform with shared inboxes, knowledge bases and live messaging.
Best for: Customer-first support teams that want email-based service, knowledge content, and live help without a heavy ticketing interface.
B2B sales intelligence platform for contact discovery, buyer signals and enrichment.
Best for: Sales teams that need contact details and company intelligence directly inside prospecting and CRM workflows.
Product-experience platform combining analytics, in-app guidance, feedback and roadmapping context.
Best for: Product and customer-experience teams that want usage analytics and in-app guidance in the same platform.
Digital insights platform with automatic event capture, product analytics, and integrated session replay.
Best for: Product and growth teams that want broad behavioral capture with retrospective event definition and replay tied directly to analytics.
Customer messaging platform combining shared inbox, live chat and knowledge base.
Best for: Small and mid-sized support or sales teams that want live chat, shared messaging, and automation in one workspace.