HubSpot
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
82 tools · page 1 of 3
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
No-code automation linking 9,000+ apps through Zaps, Tables, Forms and AI agents.
Best for: Small and mid-sized teams that want to connect SaaS apps without developers, from simple alerts to branching workflows.
Work management platform tying tasks and projects to portfolios, company goals and team workload.
Best for: Cross-functional teams, such as marketing and operations groups, that want projects, objectives and capacity tracked in one shared workspace.
Work management app combining tasks, Docs, Chat and whiteboards, with separately sold AI.
Best for: Marketing and cross-functional teams that want tasks, documents, chat and reporting in one workspace with many ways to view the same work.
Visual collaboration canvas for workshops, diagrams and planning, with AI Sidekicks and Flows.
Best for: Product, design and marketing teams that run collaborative workshops and planning sessions and want AI to turn board content into diagrams, docs or prototypes.
Browser-based interface design tool with prototyping, FigJam whiteboards, Slides and Dev Mode handoff.
Best for: Product design and engineering teams that share one design system and hand finished screens to developers inside the same file.
Workspace combining docs, wikis, relational databases and AI agents for team knowledge and projects.
Best for: Teams that want documentation, project tracking and intake forms in one shared workspace, with the full AI feature set available on the Business plan.
Email, SMS and WhatsApp marketing platform with a transactional messaging API and sales CRM.
Best for: Small and midsize businesses that want marketing email, transactional messaging and a basic sales CRM from one vendor.
Visual scenario builder for branching automations with routers, error handlers and AI agents.
Best for: Operations and marketing teams that build multi-branch automations across many apps and need control over how failures are handled.
Heatmaps, session recordings, and on-site surveys.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
B2C CRM for ecommerce email, SMS and push, with predictive customer analytics.
Best for: Ecommerce brands that want email, SMS and support data tied to purchase history in one customer profile.
Configurable work platform for project management, CRM and development workflows.
Best for: Organizations that want configurable work tracking across projects, sales, development, and service processes on a shared platform.
Visual chat automation for Instagram, Messenger, WhatsApp and TikTok direct messages.
Best for: Creators and consumer brands with heavy comment and DM volume on Instagram or Messenger who want to turn that engagement into leads.
Visual analytics platform for building dashboards, preparing data and sending metric digests.
Best for: Organizations with dedicated analysts who publish dashboards and metrics for a much larger group of business viewers.
Kanban-style boards of lists and cards, with Butler automation and Power-Up add-ons.
Best for: Small and midsize teams that want a visual kanban board for tasks and content, with light automation and links to Atlassian and Google tools.
Digital analytics platform for product behavior, experimentation, session replay, and customer journey analysis.
Best for: Product, growth, and data teams that need event-based behavioral analysis tied to experiments, replay, and downstream activation.
Privacy-focused, self-hostable web analytics.
Best for: Organizations that need full data ownership or strict privacy/compliance guarantees.
Event analytics platform pairing funnels, retention, cohorts, session replay, and heatmaps for digital products.
Best for: Product, growth, and data teams that need self-serve event analytics with session-level context for web and app experiences.
Email marketing automation with branching workflows, site tracking and optional CRM add-ons.
Best for: Small and midsize businesses that run behavior-based email programs and want automation depth more than an included sales CRM.
Relational app-building platform combining flexible databases, interfaces and automations.
Best for: Operations, marketing, product, and creative teams that need configurable internal applications built on shared relational data.
Issue and project tracking with boards, workflows, automation, and development integrations.
Best for: Software and cross-functional teams that need structured issue tracking and configurable workflows.
Team time tracker with timesheets, auto tracking and kiosk.
Best for: Teams that want flexible time capture across desktop, mobile, browser and shared attendance workflows.
Enterprise work management platform for projects, requests and proofing.
Best for: Enterprise and cross-functional teams that need configurable workflows, request intake, proofing, resource planning, and portfolio reporting.
Node-based workflow automation with AI agent nodes, code steps and a self-hostable Community Edition.
Best for: Technical operations and marketing ops teams that want code-level control over automations and the option to keep workflow data on their own servers.
Enterprise automation platform for integrations, workflows and data orchestration.
Best for: Enterprise IT and operations teams automating cross-application processes with governance, APIs, data flows, and AI agents.
Product engineering suite combining analytics, replay and feature flags.
Best for: Product and engineering teams that want analytics, experimentation, feature delivery, replay, and data tooling in a developer-oriented stack.
Applet-based automation service linking apps, smart home devices and AI assistants through triggers.
Best for: Individuals and small teams that want quick automations between consumer apps, social accounts and smart-home devices without building multi-branch business workflows.
Time tracking and invoicing platform with project budgets, expenses, reports, and payments.
Best for: Consultancies and client-service teams that bill for time and need project-budget and invoicing workflows.
Cross-device time tracking with automated timelines, profitability reports, and capacity planning.
Best for: Professional-services teams that need easy time capture plus project profitability and capacity visibility.
Microsoft business intelligence for semantic models, dashboards and reports.
Best for: Organizations using Microsoft data services and needing governed self-service business intelligence.
Agency CRM with client sub-accounts, funnels, two-way messaging and a resellable SaaS Mode.
Best for: Marketing agencies that run funnels, messaging and review campaigns for many local clients and want to resell the platform under their own brand.
Visual collaboration workspace with facilitation controls, mapping, templates, and workflow integrations.
Best for: Facilitators and distributed teams running workshops, design sessions, retrospectives and collaborative planning.
Email marketing suite with automation, landing pages and webinars.
Best for: Small businesses, creators, and ecommerce teams that want email automation plus landing pages, webinars, or paid content tools.
Digital experience analytics combining session replay, product analytics and frontend error diagnosis.
Best for: Product and engineering teams that need user-behavior evidence connected to frontend errors and performance data.
Product-experience platform combining analytics, in-app guidance, feedback and roadmapping context.
Best for: Product and customer-experience teams that want usage analytics and in-app guidance in the same platform.
Digital insights platform with automatic event capture, product analytics, and integrated session replay.
Best for: Product and growth teams that want broad behavioral capture with retrospective event definition and replay tied directly to analytics.