Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
67 tools · page 1 of 2
Google's free report builder for dashboards on Analytics, Ads, Search Console, BigQuery and Sheets data.
Best for: Marketing teams and agencies reporting on Google Analytics, Google Ads and Search Console data who want shareable browser dashboards built on Google's own connectors.
Work management platform tying tasks and projects to portfolios, company goals and team workload.
Best for: Cross-functional teams, such as marketing and operations groups, that want projects, objectives and capacity tracked in one shared workspace.
Work management app combining tasks, Docs, Chat and whiteboards, with separately sold AI.
Best for: Marketing and cross-functional teams that want tasks, documents, chat and reporting in one workspace with many ways to view the same work.
Visual collaboration canvas for workshops, diagrams and planning, with AI Sidekicks and Flows.
Best for: Product, design and marketing teams that run collaborative workshops and planning sessions and want AI to turn board content into diagrams, docs or prototypes.
Browser-based interface design tool with prototyping, FigJam whiteboards, Slides and Dev Mode handoff.
Best for: Product design and engineering teams that share one design system and hand finished screens to developers inside the same file.
Workspace combining docs, wikis, relational databases and AI agents for team knowledge and projects.
Best for: Teams that want documentation, project tracking and intake forms in one shared workspace, with the full AI feature set available on the Business plan.
Heatmaps, session recordings, and on-site surveys.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
Configurable work platform for project management, CRM and development workflows.
Best for: Organizations that want configurable work tracking across projects, sales, development, and service processes on a shared platform.
Visual analytics platform for building dashboards, preparing data and sending metric digests.
Best for: Organizations with dedicated analysts who publish dashboards and metrics for a much larger group of business viewers.
Kanban-style boards of lists and cards, with Butler automation and Power-Up add-ons.
Best for: Small and midsize teams that want a visual kanban board for tasks and content, with light automation and links to Atlassian and Google tools.
Digital analytics platform for product behavior, experimentation, session replay, and customer journey analysis.
Best for: Product, growth, and data teams that need event-based behavioral analysis tied to experiments, replay, and downstream activation.
Privacy-focused, self-hostable web analytics.
Best for: Organizations that need full data ownership or strict privacy/compliance guarantees.
Event analytics platform pairing funnels, retention, cohorts, session replay, and heatmaps for digital products.
Best for: Product, growth, and data teams that need self-serve event analytics with session-level context for web and app experiences.
Relational app-building platform combining flexible databases, interfaces and automations.
Best for: Operations, marketing, product, and creative teams that need configurable internal applications built on shared relational data.
Issue and project tracking with boards, workflows, automation, and development integrations.
Best for: Software and cross-functional teams that need structured issue tracking and configurable workflows.
Team time tracker with timesheets, auto tracking and kiosk.
Best for: Teams that want flexible time capture across desktop, mobile, browser and shared attendance workflows.
Enterprise work management platform for projects, requests and proofing.
Best for: Enterprise and cross-functional teams that need configurable workflows, request intake, proofing, resource planning, and portfolio reporting.
Product engineering suite combining analytics, replay and feature flags.
Best for: Product and engineering teams that want analytics, experimentation, feature delivery, replay, and data tooling in a developer-oriented stack.
Time tracking and invoicing platform with project budgets, expenses, reports, and payments.
Best for: Consultancies and client-service teams that bill for time and need project-budget and invoicing workflows.
Cross-device time tracking with automated timelines, profitability reports, and capacity planning.
Best for: Professional-services teams that need easy time capture plus project profitability and capacity visibility.
Microsoft business intelligence for semantic models, dashboards and reports.
Best for: Organizations using Microsoft data services and needing governed self-service business intelligence.
Visual collaboration workspace with facilitation controls, mapping, templates, and workflow integrations.
Best for: Facilitators and distributed teams running workshops, design sessions, retrospectives and collaborative planning.
Digital experience analytics combining session replay, product analytics and frontend error diagnosis.
Best for: Product and engineering teams that need user-behavior evidence connected to frontend errors and performance data.
Product-experience platform combining analytics, in-app guidance, feedback and roadmapping context.
Best for: Product and customer-experience teams that want usage analytics and in-app guidance in the same platform.
Digital insights platform with automatic event capture, product analytics, and integrated session replay.
Best for: Product and growth teams that want broad behavioral capture with retrospective event definition and replay tied directly to analytics.
Enterprise work management built around sheets, automation, portfolios, and connected data.
Best for: Operations and project teams coordinating repeatable workflows, portfolios, and cross-system work.
Atlassian's team wiki for pages, whiteboards and databases, linked closely to Jira.
Best for: Software and product teams already using Jira that want specs, plans and docs in the same ecosystem.
Digital experience analytics with session replay and heatmaps.
Best for: Product and CRO teams diagnosing where users struggle.
Behavior analytics with session recordings, heatmaps, smart events, and Copilot summaries.
Best for: Website teams that need visual behavior data to investigate UX friction and conversion issues.
Business analytics platform for dashboards, scorecards and goals.
Best for: Agencies and business teams that want executive scorecards and KPI monitoring across marketing, sales, finance, and operations data.
Marketing data integration platform moving advertising, analytics, ecommerce, and CRM data into reporting destinations.
Best for: Marketing analysts and data teams that need repeatable extraction of marketing-platform data into spreadsheets, BI, or warehouses.
Project collaboration system centered on message boards, to-dos, schedules, files, chat, and client access.
Best for: Small teams and agencies that prefer straightforward project communication and client collaboration over complex workflow configuration.
Google's event-based analytics for websites and apps, with a paid Analytics 360 edition.
Best for: Businesses of any size that want web and app measurement tied directly to Google Ads, Search Console and BigQuery.
AI analytics and attribution platform for ecommerce brands.
Best for: Direct-to-consumer ecommerce brands measuring paid marketing performance.
Lightweight privacy-first web analytics with simple traffic reports, goals, funnels, and Search Console data.
Best for: Site owners and teams that want simple privacy-oriented web analytics without the complexity of a broader marketing analytics suite.
Open-source privacy analytics with funnels, session replay and heatmaps.
Best for: Teams wanting privacy-first analytics they can run in Umami Cloud or self-host while retaining detailed behavioral and conversion reporting.