Skip to content
SEM Solutions

All Marketing Software

Search and filter 812 marketing tools by category, price, business type, and features.

Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score

Results

HubSpot logo

HubSpot

Overall Score89/100
4.9Editor Rating
Market Signal 80

Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.

Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.

Top-rated in Email AutomationCRM & SalesMarketing AutomationAI features
From $7 per user/mo (annual billing)Free plan
Mailchimp logo

Mailchimp

Overall Score88/100
4.8Editor Rating
Market Signal 81

Email marketing platform with automation flows, segmentation, landing pages and a marketing CRM.

Best for: Small and growing businesses that want newsletters, automated sequences and audience segmentation from one email-first platform.

Top-rated in Newsletter SoftwareEmail MarketingCRM & SalesAI features
From $13/mo (varies by contacts)Free plan
Salesforce Sales Cloud logo

Salesforce Sales Cloud

Overall Score86/100
4.6Editor Rating
Market Signal 83

Configurable sales CRM with forecasting, pipeline inspection and Agentforce across six editions.

Best for: Sales organizations with defined stages, approvals and forecast reviews that need a CRM they can configure and extend as their process grows.

CRM & SalesAI features
From $25 per user/moFree plan
Zoho CRM logo

Zoho CRM

Overall Score85/100
4.7Editor Rating
Market Signal 80

Configurable CRM with Blueprint process rules, Canvas layouts and a free three-user edition.

Best for: Sales teams with a defined multi-step deal process who want the CRM to enforce each stage and adapt layouts per role.

CRM & SalesAI features
See pricingFree plan
Asana logo

Asana

Overall Score82/100
4.7Editor Rating
Market Signal 72

Work management platform tying tasks and projects to portfolios, company goals and team workload.

Best for: Cross-functional teams, such as marketing and operations groups, that want projects, objectives and capacity tracked in one shared workspace.

Top-rated in Project ManagementProject & Productivity
From $10.99 per user/mo (annual billing)Free plan
ClickUp logo

ClickUp

Overall Score80/100
4.9Editor Rating
Market Signal 64

Work management app combining tasks, Docs, Chat and whiteboards, with separately sold AI.

Best for: Marketing and cross-functional teams that want tasks, documents, chat and reporting in one workspace with many ways to view the same work.

Top-rated in DocumentationProject & ProductivityAI features
From $7 per user/mo (annual billing)Free plan
Miro logo

Miro

Overall Score79/100
4.6Editor Rating
Market Signal 69

Visual collaboration canvas for workshops, diagrams and planning, with AI Sidekicks and Flows.

Best for: Product, design and marketing teams that run collaborative workshops and planning sessions and want AI to turn board content into diagrams, docs or prototypes.

Project & ProductivityAI features
From $8 per member/mo (annual billing)Free plan
Figma logo

Figma

Overall Score79/100
4.4Editor Rating
Market Signal 72

Browser-based interface design tool with prototyping, FigJam whiteboards, Slides and Dev Mode handoff.

Best for: Product design and engineering teams that share one design system and hand finished screens to developers inside the same file.

Top-rated in UX/UI DesignDesignProject & Productivity
From $16 per full seat/mo (annual billing)Free plan
Notion logo

Notion

Overall Score78/100
4.4Editor Rating
Market Signal 73

Workspace combining docs, wikis, relational databases and AI agents for team knowledge and projects.

Best for: Teams that want documentation, project tracking and intake forms in one shared workspace, with the full AI feature set available on the Business plan.

Project & ProductivityAI features
From $10 per user/moFree plan
Calendly logo

Calendly

Overall Score78/100
4.6Editor Rating
Market Signal 67

Scheduling automation platform with routing, team scheduling and workflows.

Best for: Sales, recruiting, customer-success, and professional-services teams that need self-serve scheduling tied to calendars and qualification rules.

CRM & Sales
From $10 per seat/mo (annual billing)Free plan
monday.com logo

monday.com

Overall Score77/100
4.7Editor Rating
Market Signal 62

Configurable work platform for project management, CRM and development workflows.

Best for: Organizations that want configurable work tracking across projects, sales, development, and service processes on a shared platform.

Project & Productivity
From $9 per seat/mo (annual billing)Free plan
Apollo.io logo

Apollo.io

Overall Score77/100
4.5Editor Rating
Market Signal 66

B2B contact database with prospecting, enrichment, email sequences and calling in one workspace.

Best for: Startups and small sales teams that want prospect data, outreach sequences and calling in a single tool.

Top-rated in Sales IntelligenceLead GenerationData & Enrichment
From $49 per seat/mo (annual billing)Free plan
Trello logo

Trello

Overall Score76/100
4.6Editor Rating
Market Signal 61

Kanban-style boards of lists and cards, with Butler automation and Power-Up add-ons.

Best for: Small and midsize teams that want a visual kanban board for tasks and content, with light automation and links to Atlassian and Google tools.

Project & Productivity
From $5 per user/mo (annual billing)Free plan
ActiveCampaign logo

ActiveCampaign

Overall Score74/100
4.1Editor Rating
Market Signal 70

Email marketing automation with branching workflows, site tracking and optional CRM add-ons.

Best for: Small and midsize businesses that run behavior-based email programs and want automation depth more than an included sales CRM.

Email MarketingMarketing AutomationAI features
From $20/mo (annual billing; rises with contacts)Free trial
Airtable logo

Airtable

Overall Score73/100
4.5Editor Rating
Market Signal 58

Relational app-building platform combining flexible databases, interfaces and automations.

Best for: Operations, marketing, product, and creative teams that need configurable internal applications built on shared relational data.

Project & ProductivityAI features
From $20 per user/mo (annual billing)Free plan
Cal.com logo

Cal.com

Overall Score73/100
4.5Editor Rating
Market Signal 59

Scheduling platform with workflows, routing forms, team events and developer APIs.

Best for: Teams and developers that want flexible scheduling they can customize or embed inside another product.

CRM & Sales
From $12 per user/mo (annual billing)Free plan
Jira logo

Jira

Overall Score73/100
4.8Editor Rating
Market Signal 50

Issue and project tracking with boards, workflows, automation, and development integrations.

Best for: Software and cross-functional teams that need structured issue tracking and configurable workflows.

Project & Productivity
From $7.91 per user/moFree plan
Clockify logo

Clockify

Overall Score72/100
4.6Editor Rating
Market Signal 53

Team time tracker with timesheets, auto tracking and kiosk.

Best for: Teams that want flexible time capture across desktop, mobile, browser and shared attendance workflows.

Project & Productivity
From $4.99 per seat/moFree plan
PandaDoc logo

PandaDoc

Overall Score72/100
4.4Editor Rating
Market Signal 60

Document automation platform for proposals, quotes and contracts.

Best for: Sales and revenue teams that want proposals, quotes, approvals, signatures, and payments connected to CRM data.

Top-rated in Proposal SoftwareCRM & Sales
From $19 per user/mo (annual billing)Free plan
Wrike logo

Wrike

Overall Score71/100
4.6Editor Rating
Market Signal 52

Enterprise work management platform for projects, requests and proofing.

Best for: Enterprise and cross-functional teams that need configurable workflows, request intake, proofing, resource planning, and portfolio reporting.

Project & Productivity
From $10 per user/mo (annual billing)Free plan
Harvest logo

Harvest

Overall Score70/100
4.3Editor Rating
Market Signal 58

Time tracking and invoicing platform with project budgets, expenses, reports, and payments.

Best for: Consultancies and client-service teams that bill for time and need project-budget and invoicing workflows.

Project & Productivity
From $9 per seat/mo (annual billing)Free plan
Toggl Track logo

Toggl Track

Overall Score69/100
4.7Editor Rating
Market Signal 46

Cross-device time tracking with automated timelines, profitability reports, and capacity planning.

Best for: Professional-services teams that need easy time capture plus project profitability and capacity visibility.

Project & ProductivityAI features
From $12 per license/moFree plan
HighLevel logo

HighLevel

Overall Score68/100
4.1Editor Rating
Market Signal 59

Agency CRM with client sub-accounts, funnels, two-way messaging and a resellable SaaS Mode.

Best for: Marketing agencies that run funnels, messaging and review campaigns for many local clients and want to resell the platform under their own brand.

Marketing AutomationCRM & SalesAI features
From $97/moFree trial
SavvyCal logo

SavvyCal

Overall Score67/100
3.7Editor Rating
Market Signal 67

Scheduling tool with recipient overlays, ranked availability, team links, and personalized booking pages.

Best for: Consultants, founders, and small teams that want a more recipient-friendly scheduling experience with flexible team options.

CRM & Sales
From $10 per user/moFree trial
Mural logo

Mural

Overall Score67/100
4.7Editor Rating
Market Signal 43

Visual collaboration workspace with facilitation controls, mapping, templates, and workflow integrations.

Best for: Facilitators and distributed teams running workshops, design sessions, retrospectives and collaborative planning.

Project & Productivity
From $9.99 per member/mo (annual billing)Free plan
Lusha logo

Lusha

Overall Score66/100
4.3Editor Rating
Market Signal 50

B2B sales intelligence platform for contact discovery, buyer signals and enrichment.

Best for: Sales teams that need contact details and company intelligence directly inside prospecting and CRM workflows.

Lead GenerationData & Enrichment
From $37.45/mo (annual billing)Free plan
ZoomInfo logo

ZoomInfo

Overall Score66/100
3.1Editor Rating
Market Signal 78

B2B contact and company database with intent signals, website visitor identification and engagement tools.

Best for: B2B sales and revenue operations teams that want contact data, intent signals and CRM enrichment from one vendor under a negotiated contract.

Top-rated in Website Visitor IdentificationCompetitive IntelligenceLead GenerationAI features
Custom pricingFree trial
Smartsheet logo

Smartsheet

Overall Score65/100
3.6Editor Rating
Market Signal 67

Enterprise work management built around sheets, automation, portfolios, and connected data.

Best for: Operations and project teams coordinating repeatable workflows, portfolios, and cross-system work.

Project & Productivity
From $9 per member/mo (annual billing)Free trial
Acuity Scheduling logo

Acuity Scheduling

Overall Score65/100
3.6Editor Rating
Market Signal 65

Appointment scheduling system with intake forms, payments and classes.

Best for: Service businesses, wellness providers, consultants, and instructors that need client booking plus forms, payments, and recurring appointments.

CRM & Sales
From $16/mo (annual billing)Free trial
Confluence logo

Confluence

Overall Score65/100
4.4Editor Rating
Market Signal 46

Atlassian's team wiki for pages, whiteboards and databases, linked closely to Jira.

Best for: Software and product teams already using Jira that want specs, plans and docs in the same ecosystem.

Project & Productivity
From $5.78 per user/mo (monthly billing)Free plan
Pipedrive logo

Pipedrive

Overall Score65/100
3.5Editor Rating
Market Signal 68

Sales CRM built around visual deal pipelines, with prospecting and document tools by plan.

Best for: Small and midsize sales teams that run deals through defined pipeline stages and want automation and prospecting tools inside the CRM.

CRM & Sales
See pricingFree trial
Lemlist logo

Lemlist

Overall Score64/100
3.7Editor Rating
Market Signal 62

AI sales engagement platform for multichannel outreach across email, LinkedIn, calls, and messaging.

Best for: Outbound sales teams that want lead data and automated multichannel prospecting in the same campaign workspace.

Lead GenerationEmail MarketingAI features
From $55/moFree trial
LinkedIn Sales Navigator logo

LinkedIn Sales Navigator

Overall Score64/100
3.6Editor Rating
Market Signal –

LinkedIn prospecting workspace with advanced search, buyer signals and CRM synchronization.

Best for: B2B sellers and account teams that prospect heavily on LinkedIn and need CRM-connected relationship signals.

CRM & Sales
From $89.99/mo (annual billing)Free trial
Snov.io logo

Snov.io

Overall Score62/100
3.9Editor Rating
Market Signal 53

Sales engagement platform combining email finding, verification and prospecting.

Best for: Small sales and lead-generation teams that want prospect data, email deliverability tools, campaigns, and lightweight CRM in one product.

Lead GenerationEmail Marketing
From $29.25/mo (annual billing), unlimited team seatsFree plan
YouCanBookMe logo

YouCanBookMe

Overall Score62/100
4.3Editor Rating
Market Signal 42

Online scheduling with customizable booking pages, team availability, reminders, and conditional booking logic.

Best for: Small teams, consultants, educators, and service businesses that need configurable booking pages without a broader CRM.

CRM & Sales
From $7.20/mo (annual billing)Free plan
Basecamp logo

Basecamp

Overall Score62/100
4.2Editor Rating
Market Signal 45

Project collaboration system centered on message boards, to-dos, schedules, files, chat, and client access.

Best for: Small teams and agencies that prefer straightforward project communication and client collaboration over complex workflow configuration.

Project & Productivity
From $25/moFree plan