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SEM Solutions

All Marketing Software

Search and filter 812 marketing tools by category, price, business type, and features.

Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score

Results

Asana logo

Asana

Overall Score82/100
4.7Editor Rating
Market Signal 72

Work management platform tying tasks and projects to portfolios, company goals and team workload.

Best for: Cross-functional teams, such as marketing and operations groups, that want projects, objectives and capacity tracked in one shared workspace.

Top-rated in Project ManagementProject & Productivity
From $10.99 per user/mo (annual billing)Free plan
ClickUp logo

ClickUp

Overall Score80/100
4.9Editor Rating
Market Signal 64

Work management app combining tasks, Docs, Chat and whiteboards, with separately sold AI.

Best for: Marketing and cross-functional teams that want tasks, documents, chat and reporting in one workspace with many ways to view the same work.

Top-rated in DocumentationProject & ProductivityAI features
From $7 per user/mo (annual billing)Free plan
Miro logo

Miro

Overall Score79/100
4.6Editor Rating
Market Signal 69

Visual collaboration canvas for workshops, diagrams and planning, with AI Sidekicks and Flows.

Best for: Product, design and marketing teams that run collaborative workshops and planning sessions and want AI to turn board content into diagrams, docs or prototypes.

Project & ProductivityAI features
From $8 per member/mo (annual billing)Free plan
Semrush logo

Semrush

Overall Score79/100
4.1Editor Rating
Market Signal 81

Search marketing suite covering SEO research, rank tracking, site audits and AI answer visibility.

Best for: SEO teams and agencies that want keyword research, rank tracking, audits and AI answer monitoring in one subscription.

Top-rated in SEO AuditingSEOContent MarketingAI features
From $117.33/mo (annual billing)Free plan
Figma logo

Figma

Overall Score79/100
4.4Editor Rating
Market Signal 72

Browser-based interface design tool with prototyping, FigJam whiteboards, Slides and Dev Mode handoff.

Best for: Product design and engineering teams that share one design system and hand finished screens to developers inside the same file.

Top-rated in UX/UI DesignDesignProject & Productivity
From $16 per full seat/mo (annual billing)Free plan
Notion logo

Notion

Overall Score78/100
4.4Editor Rating
Market Signal 73

Workspace combining docs, wikis, relational databases and AI agents for team knowledge and projects.

Best for: Teams that want documentation, project tracking and intake forms in one shared workspace, with the full AI feature set available on the Business plan.

Project & ProductivityAI features
From $10 per user/moFree plan
RocketReach logo

RocketReach

Overall Score78/100
3.8Editor Rating
Market Signal 86

Contact lookup platform for verified emails and direct dials, with intent signals and automated lists.

Best for: Sales and recruiting teams that need verified emails and phone numbers delivered into a CRM, ATS or sales engagement tool.

Top-rated in Lead DatabasesLead GenerationData & Enrichment
From $33/mo (annual billing)Free plan
Crunchbase logo

Crunchbase

Overall Score77/100
4.0Editor Rating
Market Signal 81

Private-company database with funding records, growth and heat scores, and predictive signals for prospecting.

Best for: Sales and investment teams that pick targets by funding activity and growth signals on private companies.

Lead Generation
From $49/mo (annual billing)Free plan
Clay logo

Clay

Overall Score77/100
4.3Editor Rating
Market Signal 71

Go-to-market data workspace combining enrichment, web research, AI agents, and outbound workflows.

Best for: Growth and sales operations teams building custom prospecting, enrichment, scoring, and outbound data workflows.

Data & EnrichmentLead GenerationAI features
From $167/moFree plan
monday.com logo

monday.com

Overall Score77/100
4.7Editor Rating
Market Signal 62

Configurable work platform for project management, CRM and development workflows.

Best for: Organizations that want configurable work tracking across projects, sales, development, and service processes on a shared platform.

Project & Productivity
From $9 per seat/mo (annual billing)Free plan
Apollo.io logo

Apollo.io

Overall Score77/100
4.5Editor Rating
Market Signal 66

B2B contact database with prospecting, enrichment, email sequences and calling in one workspace.

Best for: Startups and small sales teams that want prospect data, outreach sequences and calling in a single tool.

Top-rated in Sales IntelligenceLead GenerationData & Enrichment
From $49 per seat/mo (annual billing)Free plan
Trello logo

Trello

Overall Score76/100
4.6Editor Rating
Market Signal 61

Kanban-style boards of lists and cards, with Butler automation and Power-Up add-ons.

Best for: Small and midsize teams that want a visual kanban board for tasks and content, with light automation and links to Atlassian and Google tools.

Project & Productivity
From $5 per user/mo (annual billing)Free plan
Google Keyword Planner logo

Google Keyword Planner

Overall Score75/100
3.9Editor Rating
Market Signal 79

Keyword research tool inside Google Ads with search volumes, bid estimates and forecasts.

Best for: Advertisers building or expanding Google Search campaigns who need volume and bid estimates before committing budget.

Paid Advertising
FreeFree plan
Airtable logo

Airtable

Overall Score73/100
4.5Editor Rating
Market Signal 58

Relational app-building platform combining flexible databases, interfaces and automations.

Best for: Operations, marketing, product, and creative teams that need configurable internal applications built on shared relational data.

Project & ProductivityAI features
From $20 per user/mo (annual billing)Free plan
Jira logo

Jira

Overall Score73/100
4.8Editor Rating
Market Signal 50

Issue and project tracking with boards, workflows, automation, and development integrations.

Best for: Software and cross-functional teams that need structured issue tracking and configurable workflows.

Project & Productivity
From $7.91 per user/moFree plan
Clockify logo

Clockify

Overall Score72/100
4.6Editor Rating
Market Signal 53

Team time tracker with timesheets, auto tracking and kiosk.

Best for: Teams that want flexible time capture across desktop, mobile, browser and shared attendance workflows.

Project & Productivity
From $4.99 per seat/moFree plan
Wrike logo

Wrike

Overall Score71/100
4.6Editor Rating
Market Signal 52

Enterprise work management platform for projects, requests and proofing.

Best for: Enterprise and cross-functional teams that need configurable workflows, request intake, proofing, resource planning, and portfolio reporting.

Project & Productivity
From $10 per user/mo (annual billing)Free plan
Hunter logo

Hunter

Overall Score70/100
4.2Editor Rating
Market Signal 61

Email prospecting platform for finding, verifying, organizing, and contacting professional email addresses by company.

Best for: Sales, recruiting, PR, and link-outreach teams that need professional email discovery, verification, and lightweight campaign sending.

Top-rated in Cold EmailLead GenerationEmail Marketing
From $34/mo (annual billing)Free plan
Harvest logo

Harvest

Overall Score70/100
4.3Editor Rating
Market Signal 58

Time tracking and invoicing platform with project budgets, expenses, reports, and payments.

Best for: Consultancies and client-service teams that bill for time and need project-budget and invoicing workflows.

Project & Productivity
From $9 per seat/mo (annual billing)Free plan
Toggl Track logo

Toggl Track

Overall Score69/100
4.7Editor Rating
Market Signal 46

Cross-device time tracking with automated timelines, profitability reports, and capacity planning.

Best for: Professional-services teams that need easy time capture plus project profitability and capacity visibility.

Project & ProductivityAI features
From $12 per license/moFree plan
Mural logo

Mural

Overall Score67/100
4.7Editor Rating
Market Signal 43

Visual collaboration workspace with facilitation controls, mapping, templates, and workflow integrations.

Best for: Facilitators and distributed teams running workshops, design sessions, retrospectives and collaborative planning.

Project & Productivity
From $9.99 per member/mo (annual billing)Free plan
Lusha logo

Lusha

Overall Score66/100
4.3Editor Rating
Market Signal 50

B2B sales intelligence platform for contact discovery, buyer signals and enrichment.

Best for: Sales teams that need contact details and company intelligence directly inside prospecting and CRM workflows.

Lead GenerationData & Enrichment
From $37.45/mo (annual billing)Free plan
ZoomInfo logo

ZoomInfo

Overall Score66/100
3.1Editor Rating
Market Signal 78

B2B contact and company database with intent signals, website visitor identification and engagement tools.

Best for: B2B sales and revenue operations teams that want contact data, intent signals and CRM enrichment from one vendor under a negotiated contract.

Top-rated in Website Visitor IdentificationCompetitive IntelligenceLead GenerationAI features
Custom pricingFree trial
SpyFu logo

SpyFu

Overall Score66/100
3.9Editor Rating
Market Signal 59

Competitor PPC and SEO research with historical ad data.

Best for: Marketers wanting deep historical competitor PPC and SEO research together.

SEOPaid Advertising
From $39/moFree plan
Smartsheet logo

Smartsheet

Overall Score65/100
3.6Editor Rating
Market Signal 67

Enterprise work management built around sheets, automation, portfolios, and connected data.

Best for: Operations and project teams coordinating repeatable workflows, portfolios, and cross-system work.

Project & Productivity
From $9 per member/mo (annual billing)Free trial
Tidio logo

Tidio

Overall Score65/100
4.3Editor Rating
Market Signal 49

Customer service platform combining live chat, Lyro AI Agent, chatbots, and ecommerce helpdesk tools.

Best for: Small ecommerce and online businesses that want live chat plus an AI agent for repetitive support questions.

Top-rated in Lead CaptureCustomer SupportAI MarketingAI features
From $24.17/moFree plan
Confluence logo

Confluence

Overall Score65/100
4.4Editor Rating
Market Signal 46

Atlassian's team wiki for pages, whiteboards and databases, linked closely to Jira.

Best for: Software and product teams already using Jira that want specs, plans and docs in the same ecosystem.

Project & Productivity
From $5.78 per user/mo (monthly billing)Free plan
Lemlist logo

Lemlist

Overall Score64/100
3.7Editor Rating
Market Signal 62

AI sales engagement platform for multichannel outreach across email, LinkedIn, calls, and messaging.

Best for: Outbound sales teams that want lead data and automated multichannel prospecting in the same campaign workspace.

Lead GenerationEmail MarketingAI features
From $55/moFree trial
ClickCease logo

ClickCease

Overall Score63/100
3.6Editor Rating
Market Signal 61

Click-fraud protection for Google, Meta, and Microsoft campaigns with behavioral analysis and automated blocking.

Best for: Advertisers spending on Google, Meta, or Microsoft Ads who want automatic invalid-traffic detection and exclusion.

Top-rated in Click Fraud ProtectionPaid Advertising
From $99/moFree trial
AdEspresso logo

AdEspresso

Overall Score63/100
3.4Editor Rating
Market Signal 64

Facebook and Instagram ad tool for bulk split testing, optimization rules and client approvals.

Best for: Agencies and in-house teams running Facebook and Instagram ads across several clients or pages who need split testing and client sign-off.

Top-rated in Meta Ads ToolsPaid Advertising
From $49 per month (Starter: up to $1,000/mo ad spend)Free trial
Snov.io logo

Snov.io

Overall Score62/100
3.9Editor Rating
Market Signal 53

Sales engagement platform combining email finding, verification and prospecting.

Best for: Small sales and lead-generation teams that want prospect data, email deliverability tools, campaigns, and lightweight CRM in one product.

Lead GenerationEmail Marketing
From $29.25/mo (annual billing), unlimited team seatsFree plan
RedTrack logo

RedTrack

Overall Score62/100
3.9Editor Rating
Market Signal 50

Ad tracking and attribution for media buyers and affiliates.

Best for: Media buyers and affiliate marketers tracking paid traffic ROI.

Top-rated in Ad TrackingPaid AdvertisingAffiliate Marketing
From $69/moFree plan
Basecamp logo

Basecamp

Overall Score62/100
4.2Editor Rating
Market Signal 45

Project collaboration system centered on message boards, to-dos, schedules, files, chat, and client access.

Best for: Small teams and agencies that prefer straightforward project communication and client collaboration over complex workflow configuration.

Project & Productivity
From $25/moFree plan
WordStream (free tools) logo

WordStream (free tools)

Overall Score62/100
2.8Editor Rating
Market Signal 77

Free Google Ads grader and keyword tool from WordStream by LocaliQ, with industry benchmarks.

Best for: Small businesses and agencies that want a quick, no-cost audit of a Google Ads account and a starter keyword list.

Top-rated in Google Ads ToolsPaid Advertising
FreeFree plan
Skai logo

Skai

Overall Score60/100
3.4Editor Rating
Market Signal 61

Omnichannel advertising platform for search, social and retail media.

Best for: Enterprise media teams and agencies coordinating sizable search, social, and retail-media programs across multiple publishers.

Top-rated in PPC ManagementPaid Advertising
From $9,500/mo, billed annually
Voluum logo

Voluum

Overall Score60/100
3.5Editor Rating
Market Signal 57

Ad tracker for media buyers and affiliate marketers.

Best for: Affiliate marketers and media buyers optimizing paid campaigns.

Paid AdvertisingAffiliate Marketing
From $119/mo, billed annually